We built an application that truly serves the needs of Enterprise Lead Buyers by more accurately scoring the relative quality of leads – in real time – at the point of submission. This approach enables our clients to accept or reject presented “Paid Leads”, and to more effectively prioritize all accepted leads within their lead nurturing funnel.
LeadScorz – Key Functions
- Customized Lead Scoring Models
- Real-time Scoring
- Customized, Online Lead Forms w/real-time field validation
- Validation of Email, Phone#, Address
- Pre-Ping 3rd Party leads per custom rules
- Accept/Reject paid leads by score threshold and other criteria
- Routing of all leads to your CRM and/or nurturing channels
- Real-time lead status synch with Salesforce and other CRMs
- Integration with Marketing Automation Systems such as Marketo, HubSpot, Velocify, Silver Pop and others
- Mines Custom Audience data for “Hyper Look-alikes”
How We Did It
We asked our Advertising Clients what they needed. Then we incorporated the latest Machine Learning and Predictive Modeling technology and leveraged the most robust source of 3rd Party “Life Data Attributes” from our Big Data Partner, Versium Analytics. We then created an innovative cloud service that seamlessly plugs into legacy CRM and Marketing Automation applications, enabling Clients to fully integrate all phases of the lead life-cycle.
How is LeadScorz Different? – and why it can make a difference in your bottom line.
Unlike scoring services that score based on post-acquisition engagement or behavior, or CRM tools that require Users to subjectively weight input variables or events, LeadScorz combines the client’s unique historical data with hundreds of personal “Life-Data Attributes” to analyze what contributes to lead quality. It then calculates a score for each lead on a scale of 0-99 before sending it to your Sales team. Our pre-acquisition validation and scoring enables your Sales department to effectively prioritize your sales funnel and spend more time on quality prospects.