LeadScorz technology automates the entire lead lifecycle for colleges, universities and other education services organizations. It delivers validated, graded and standardized leads in real-time, enabling admissions teams to focus on the best leads. This drives higher conversion rates and higher ROI from your marketing spend.
The key features below enable Marketing and Admissions departments to deliver improved performance for Education institutions that rely on paid-lead programs to meet enrollment goals.
- Allows for multiple scoring models
- Supports “warm-call transfer” process
- Custom lead form module with in-form validation
- Real-time validation for form compliance, email, phone and address
- Individualized “pre-ping criteria” for lead vendors
- Grade-based filtering of vendor-provided leads
- Automated process for refreshing scoring models
- Incorporates third-party validation data such as Jornaya
- Customizable dashboards for every user type, media partners and lead vendors
- Robust APIs for seamless integration with Salesforce, MS Dynamics, Cloud-Control and other CRM, admissions and marketing automation platforms
- Supports scoring models for retention and donor development
The LeadScorz® Grading Engine™ out-performs the quality scoring of other solutions while providing API-based integrations with your legacy systems and all lead vendors to fully automate your entire lead generation and management program. Our technology includes functionality designed to streamline the process of sourcing, processing and prioritizing paid-leads, ensuring your team is only spending time on the best-qulified leads.
Lead Vendor management module
Our lead grading and filtering tools will improve the relative quality of leads sent to your Admissions funnel and also provides your lead vendors with data to help them present your organization with better leads.
The LeadScorz® Vendor Management module enables individualized “pre-ping” of vendor leads, tracks compliance verification and enables individualized “accept/reject” thresholds for each lead source. Robust API integrations enable real-time data sharing between lead buyer and sellers. The technology provides lead vendors with actionable insights to assist them in presenting higher-intent leads to improve conversion performance.