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LeadScorz Grading Engine Lead Scoring System
This White Paper documents our state-of-the-art technology which helps marketers optimize the value of their consumer leads they purchase and act on. Our Grading Engine™ technology 'grades' leads in real time and filters all third-party leads before companies pay for them, so they only buy and spend time on the best leads using AI and machine learning.

Health Insurance Brokers Improve Lead Quality
This Case Study documents a national insurance broker network that markets Medicare Advantage, whole health, dental and other supplemental policies to consumers. Our client was eager to identify which third-party vendors to engage, which of their presented leads to buy, and how to prioritize and route the accepted leads.

Regional College Improves Paid-Lead Conversions by 120%
This Case Study documents a regional private college with nine campuses that planned to expand its lead purchasing program to meet enrollment goals. The school faced many challenges when competing for students across their regional campuses and relied on third-party lead generators to augment their direct marketing program - a necessary marketing tactic for most private colleges and universities.