Custom Audience Targeting optimizes your ROI from media expense when managing online or offline marketing campaigns to an available audience. The general methodology employed by Digital Marketers typically involves parsing segments out of a broader population by using specific demographic attributes, then loading the resulting target list PII into various ad-serving platforms for presenting branding awareness ads or call-to-action offers to the target sub-group.
How are LeadScorz Custom Audiences Different? – and how can you use that to increase lead quality?
LeadScorz has changed the standard for Custom Audience targeting by radically enhancing the precision of creating audience data files – not by using a short list of common demographic attributes, but instead using your own custom LeadScorz Scoring Model(s) to mine individual consumers that score high against your own models’ targeted outcome. Our AI-powered Predictive Modeling and unparalleled Big Data resources combine to deliver a very powerful “lookalike” targeting tool for Marketers!
Tradition segmenting relies on relatively small sets of shared demographic attributes or observed behaviors. LeadScorz delivers exponentially refined targeting – generating superior response rates vs. traditional methods. Our technology empowers Marketers with a more sophisticated and powerful platform for creating “hyper-targeted” look-alike data that identifies “Individuals” vs. “Demographic Groups”. Clients can directly target those individuals via Display, Social Media, eMail, Text, Snail-Mail, or even with outbound Call Centers.