LeadScorz provides state-of-the-art technology to help marketers optimize the value of the customer leads they purchase and act on. Our LeadScorz Grading Engine™ scores and grades third-party leads in real time, before companies pay for them, so companies only buy and spend time on the best leads. It also scores and grades internally-generated and organic leads in real-time. Using AI and machine learning, LeadScorz technology delivers better data, more accurate quality grading and better lead-processing automation than any other solution on the market.
Our technology changes lead-buying dynamics by enabling marketers to specify extremely precise parameters for the leads they want to buy from a vendor, and consequently increases the conversion rates of those leads. LeadScorz technology has been successfully deployed at insurance companies, financial institutions, educational institutions, and more, all of which rely heavily on lead-generation programs. Added: The Lead Quality Alliance stands for these Core Principles that serve as the framework to drive business values, capabilities, ingenuity, and innovation. These Principles are applied toward promoting a seamless flow of fully compliant Consumer sales lead for member businesses.
Our LeadScorz team has a depth of lead-industry knowledge not found anywhere else. Pat Murphy and Judd Boone developed the LeadScorz business model by building relationships across the marketing services sector; aggregating and integrating best-of-breed cloud technology; and leveraging key business partnerships to incorporate third-party services into the LeadScorz platform. They combined their creativity and business acumen to create a more integrated and automated lead management solution. Their goal is to use new technologies to facilitate a more symbiotic and transparent alternative to the way that marketers have traditionally engaged with media agencies, lead aggregators and affiliate network providers.
In addition to our technology, we provide clients with strategic insights and connect them with relevant partners from our vast array of professional relationships. LeadScorz is led by co-founder and CEO Pat Murphy, who has more than 20 years of experience in the lead-generation segment. The company was founded in 2018 and is based in Seattle, WA.
Leadership
Pat Murphy
Pat is a serial entrepreneur who brings more than 35 years of experience launching groundbreaking technology companies to LeadScorz®. His experience spans the development of online business applications and services across several verticals including financial services, healthcare, education and gaming. In his early career he designed and marketed several enterprise applications, then served in C-Suite roles for six cloud-based businesses, starting with N2H2 in 1997, followed by Mosaix Communications, Net2Trak, Vega Performance Marketing, InstaCover, and finally Orca Analytics, which became LeadScorz.
Pat co-founded and was CEO of Vega Performance Marketing, a digital marketing agency and technology platform that supported several Microsoft Product Groups (including Bing, Microsoft Rewards, Xbox, Office365) and became the Microsoft CPA Marketplace. It was this experience that identified the universal challenges faced by large enterprises of qualifying and managing incoming sales leads, and the inability of existing scoring solutions to address that need. This led Pat to create the LeadScorz Grading Engine™ and to launch LeadScorz Inc. with his long-time business partner Judd Boone. Pat has earned both a B.S. in Agricultural Economics and an MBA from Washington State University.
Judd Boone
Judd Boone is an industry visionary with over 25 years of experience in performance marketing and demand generation. He has pioneered initiatives in strategic marketing, digital promotions and lead-gen management for several online merchants and application service providers, including Data I/O, Applied Microsystems, DocuSign, and as a consultant to several Microsoft product groups including Bing, Xbox, Office 365, MSN and others. Judd holds a BS in Marketing and Information Technology from the University of Idaho.
Paul Blake
Paul has more than 25 years of experience in software development and leadership. Prior to LeadScorz, he was a managing director at FTI Technology, a data discovery firm. In that role, he managed 60 developers working on a machine learning, predictive coding and clustering product. He also introduced and led efforts on continuous integration and continuous delivery for that product. Before that, he managed the Data Warehousing group at Getty Images and was a development lead at Microsoft Corporation in the OEM/IT group. At LeadScorz, he manages the operations team, and is the liaison between operations and the development team. Paul is from the UK and moved to the US in 2000. He has a degree in Mathematics from the University of Leeds in the UK.
Santiago Diez
Santi has more than 10 years of experience working as a computer programmer, specializing in web applications, and is the lead developer of the LeadScorz platform. Prior to LeadScorz, he worked as a data scientist at GAMCO, a Spanish company focused on building and deploying machine learning solutions for the banking industry. He also worked as a lead developer at Aprendelo, a marketing company. In addition, he was a consultant specializing in data handling and APIs. Santi has been working in the lead industry for the last seven years and has a degree in Computer Science from the Universidad Politécnica de Madrid in Spain.
Tyler Pilkington
Tyler brings more than 20 years of customer service experience to LeadScorz and has held roles in sales, marketing, advertising, project management and consulting for several companies including TrueCar and Turner Broadcasting System. He oversees all client operations for LeadScorz, managing the client service team and working directly with the development and operations teams to support and improve the product. Focused on the user experience, he helps guide development of the LeadScorz frontend environment based on the needs and requests of clients. In addition, he works directly with client technology partners and lead vendors to manage integration of the LeadScorz service with existing client systems. Tyler has a B.S. in English from the University of California, Santa Barbara.