SCOPE OF OUR BUSINESS ACTIVITIES
LeadScorz delivers analytics and other data-related services via our Cloud-based Software-as-a-Service application to medium and large-sized businesses, marketing companies and other organizations. The data we source and manage is typically used by our customers for scoring sales leads, lead validation and verification services, conducting marketing research, supporting targeted on-line and off-line advertising, and similar uses. LeadScorz also routinely conducts our own direct marketing activities whereby we will use Consumer and Business lists to generate sales leads and drive market awareness of our products and services.
SCOPE OF THIS PRIVACY POLICY
LeadScorz has created this privacy policy to demonstrate our commitment to the appropriate use of and maintaining the privacy of sensitive and/or confidential personal and corporate data, pursuant to all applicable laws and regulations of the jurisdictions in which we operate. This privacy policy applies to all Users (individuals or businesses) of the LeadScorz SaaS application and web portal, as well as our corporate marketing site LeadScorz.com, and describes how we use and share the personal information that we gather and process for our own direct benefit and on behalf our client companies. This policy does not apply to the practices of third parties that LeadScorz does not own or control, or to individuals and businesses for whom LeadScorz does not gather, provide or manage data. Further, our customers’ use of our services and any data we provide to them is subject to the customers’ own privacy policies and practices, not ours.
OPT-OUT
LeadScorz appreciates and understands the importance of privacy. And although our core business involves only the processing of client-provided lead data from opt-In programs run by their own internal or external marketing teams, we will on occasion manage our own direct marketing campaigns via email or other digital media, as well as managing such campaigns on behalf of our clients. Any individual (Consumer or Business) submitting their personal data via ours or our Clients’ lead forms to the LeadScorz website or SaaS platform, is doing so of their own volition, and if subsequently solicited to based on that submission or by other means whereby LeadScorz obtains their personal data, that person or business can elect to Opt-Out at any time. In no event do we share any personal data submitted by any consumer, or consumer data submitted by our clients, with any third party, other than in fulfillment of a specific, regulatory-compliant directive from the client. Such directives are only fulfilled within the parameters of the broader data privacy policies presented here.
COLLECTION OF INFORMATION ON OUR WEBSITE.
Information We Collect Directly. LeadScorz collects limited personal information when visitors provide such information via their submission of that data thru our website, such as during registration, to request services, or through contact lead forms.
Information We Collect Automatically. . LeadScorz automatically receives and stores certain types of information whenever a visitor interacts with the LeadScorz website, or with a client website on which the client has posted a LeadScorz contact form in conjunction with their marketing programs. For example, LeadScorz automatically receives and records certain “traffic data” on our server logs, including a visitor’s IP address, the page requested, and interactions with the tagged website. LeadScorz also automatically collects usage information, such as the number of and frequency of visitors to our site, and the visitors use of the any LeadScorz materials available thru our site.
HOW WE USE THE INFORMATION WE COLLECT.
We use your information to provide our services and as described below.
Customer Service. To contact customers regarding their account status and changes to Customer Service Agreements, to respond to sales inquiries, and for other customer service-related purposes.
Marketing. To contact customers about special promotions, product release notices and other information we believe may be of interest to customers, including to send promotions via email.
Optimization and Personalization. . To tailor the content and information that we may send or display, to offer location customization (where permitted by applicable law), personalized help and instructions, and to otherwise personalize your experiences while using our website or our services.
Improve and Analyze Services. To assess how customers use our site or SaaS services, to improve our services, to develop new products and services, and to provide statistical information to our partners about how customers use the LeadScorz SaaS platform and application portal.
Email Campaigns. To assess the success of marketing campaigns. For example, LeadScorz may receive a confirmation when an email sent by LeadScorz, or by a LeadScorz client for whom we are managing a marketing campaign, is opened. In addition, we may use aggregate and de-identified information for various other marketing, research and analysis purposes.
SECURITY
LeadScorz uses systems and procedures to safeguard its data, including all customer-provided data. However, as no protection measure is 100% secure, we cannot and do not guarantee against unauthorized or illegal access, disclosure, modification or loss of data.
COOKIES AND OTHER TRACKING TECHNOLOGIES.
Visitors should be aware that we may collect information (for example, domain names or IP addresses) through our website or lead forms on client or third party websites using cookies and other technologies.
Cookies. Cookies are small unique strings of letters and numbers that are stored on your computer to make it easier for a website to recognize repeat visitors, facilitate a visitor’s ongoing access to and use of a website, track usage behavior and compile aggregate data that will allow content improvements and targeted advertising. If a visitor does not want information collected on our sites using cookies, most browsers allow the visitor to deny or block cookies. However, certain features and functionality on the LeadScorz website or our SaaS applications may not function if cookies are disabled.
Clear GIFs, Tracking Pixels and Pixel Tags, and Other Technologies. Clear GIFs are tiny graphics with a unique identifier, similar in functionality to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our website to, among other things, track the activities of website visitors, help us manage content, and compile statistics about website usage. We and our third-party service providers also use clear GIFs in HTML emails to our customers to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.
Third-Party Analytics. We use automated devices and applications, such as Google Analytics, along with other analytic means, to evaluate usage of our website and services, and interactions with ours and certain clients’ marketing campaigns. We use these tools to help us improve our website and services, including the performance and user experiences for each. These third party devices and applications may use cookies and other tracking technologies to perform their services. Such third parties, including LeadScorz clients, may combine the information that we provide about you with other information that they have collected. This privacy policy does not cover such third parties’ use of data they collect or obtain.
THIRD-PARTY AD NETWORKS
We use third parties such as Network Advertisers to display advertisements about LeadScorz on third party websites. Network Advertisers display advertisements on other third-party sites, based on your visits to our website as well as other websites. This enables us and these third parties to target advertisements by displaying ads for products and services in which we believe you may be interested.
Third party Ad Network Providers, Advertisers, Sponsors and/or Traffic Measurement Services. These parties may use cookies, JavaScript, web beacons (including clear GIFs) and other technologies to measure the effectiveness of their ads, to personalize advertising content to you, and to track your movements on their website and on other third party sites. These third party cookies and other technologies are governed by each third party’s specific privacy policy, and not this one. We may provide these third party advertisers with de-identified information about your usage of our website and our services, as well as aggregate information about visitors to our website and users of our SaaS services; however, we do not share your personal information with these third parties.
You may opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”). For more information regarding this practice by NAI members and DAA members, and your choices regarding having this information used by these companies, including how to opt-out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: www.networkadvertising.org/optout_nonppii.asp and www.aboutads.info/choices.
YOUR CALIFORNIA PRIVACY RIGHTS.
If you are a LeadScorz SaaS customer or site visitor who resides in California, and you have provided LeadScorz your personal information, you may request a list of any third parties with whom we may have shared such personal information for the third parties’ own direct marketing purposes. You may make one request per calendar year. In your request, please attest to the fact that you are a California resident and provide a current California address for your response. You may request this information in writing by contacting us at:
LeadScorz
820 NE 45th Street, Suite 2
Seattle, WA 98105
Please allow up to thirty (30) days for a response.
UPDATES TO THE PRIVACY POLICY.
LeadScorz may make changes to this privacy statement from time to time. Notice will be provided on this page https://www.LeadScorz.com/privacy-policy/ to any material changes made the policy. The policies outlined above are not intended to and do not create any contractual obligations or other legal rights in or on behalf of any other person or entity.
Last Updated: June 28th, 2021