Technology Delivers a New Level of Accuracy, Sophistication, Automation and Real-Time Capabilities to Scoring Leads
Seattle, WA—March 19, 2021— LeadScorz, developers of a state-of-the-art lead management platform and grading engine, will be sharing its latest LeadScorz technology at Booth #707 at the LeadsCon trade show in Las Vegas a the Paris Hotel, March 22-23. At the core of LeadScorz technology is the LeadScorz® Grading Engine,™ which delivers a new level of accuracy, sophistication, automation and real-time capabilities to scoring leads. The LeadScorz Grading Engine grades third-party leads in real time, before companies pay for them, so they only buy and spend time on the best leads.
LeadScorz is already deployed in insurance carrier and broker networks, consumer financial services and higher education sectors, as well as other sectors that rely heavily on direct marketing. The technology is a cloud-based SaaS platform that uses AI, machine learning and big data.
The LeadScorz Grading Engine grades all leads A, B, C, D +/- so that each lead is prioritized and routed to the appropriate sales agent or queue based on its relative probability to result in a conversion. The grading algorithms are initially set based on historical data, then re-calibrated in real time as new conversions are captured, enhancing accuracy while minimizing maintenance and data costs.
“Our technology takes lead scoring to a whole new level, and we have received an excellent response to it from companies and organizations across the U.S.,” said Pat Murphy, co-founder and CEO of LeadScorz, who will be at the LeadScorz booth.” We are excited to talk with the many marketers at LeadsCon who require superb, real-time data on the quality of their third-party and internally generated leads, and who desire an equally strong process automation solution for distributing and managing those leads.”
Tools within the LeadScorz technology are easily accessed via the LeadScorz dashboard, so a marketer can get real-time data on which leads are generating the best outcomes for the company and then optimize their sourcing and quality filtering settings accordingly. The technology integrates seamlessly with cloud-based CRMs such as Salesforce, HubSpot, MyMedicareBot and others, as well as most popular call center and marketing automation applications.
About LeadScorz
LeadScorz founders are veterans of the lead-generation and marketing optimization sector, with more than 30 combined years leveraging technology to optimize performance for some of the largest companies in the U.S. The LeadScorz cloud-based platform was borne from this deep industry experience and provides state-of-the-art technology to help marketers optimize the value of the customer leads they purchase and act on. Using AI and machine learning, the technology delivers better data, more accurate scoring and grading, and better lead-processing automation than any other solution on the market. It has already been successfully deployed at insurance companies, financial institutions, educational institutions, and more. LeadScorz Inc. was founded in 2018 and is based in Seattle, WA. More information at: https://www.leadscorz.com
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